Simon Sinek: How great leaders inspire action

http://www.ted.com Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.

Seth Godin: Sliced bread and other marketing delights

http://www.ted.com In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

Richard St. John: Secrets of success in 8 words, 3 minutes

http://www.ted.com Why do people succeed? Is it because they're smart, or are they just lucky? Analyst Richard St. John condenses years of interviews into an unmissable 3-minute presentation on the real secrets of success.

1. PASSION
2. WORK
3. FOCUS
4. PERSIST
5. IDEAS
6. GOOD
7. PUSH
8. SERVE